Matrix Poster Deconstruction

The Matrix’s UK poster displays the qualities of its genre and is similar to the trailer in the way it suggests at the narrative, however it is much more subtle.

The colours used in the poster are blue, black and white. These darker colours assign themselves to the action/science fiction genre as it makes it seem like the plot line will be heavier. The white text contrasts against the darker colours of the background, making all the text clearer to read. Interestingly, the protagonist wears a bolder black than the other characters, which makes him stand out according to his role.

The costume also suggests at the genre of the film. The characters all wear dark colours, and all but the protagonist wear leather clothes. This makes the film seem increasingly other worldly, and also makes the characters appear dangerous. Both the protagonist and female character to his right hold guns, which applies to the action genre.  Most of the characters also wear sunglasses, which creates a sense of mystery.

The actor’s names read across the top of the poster. Keanu Reeves, protagonist and highest paid actor, is first, followed by Laurence Fishburne. The title of the movie, ‘The Matrix’ is below the characters, in the centre of the poster. The typography of the title is broken and has connotations of technology. All the text is in capitals, but the other text is not as broken, but still has the suggestion of a technological world.

The set out of the poster helps build intrigue about the narrative. The female character is separated physically from the other characters by the protagonist. It is interesting that there is even a gap between the protagonist and the female character, perhaps relating to their initial relationship within the film. All the characters look right out of the poster, making the poster more intense. They are not hidden by the text in any way, which makes them appear more strong and bold.

The tag line used in the poster ‘ON MARCH 31^ST THE FIGHT FOR THE FUTURE BEGINS’ differs from that used in the trailer. The release date is specific and the use of alliteration highlights the idea behind the tag line. The genre is realised, it is clearly an action adventure film, and it involves the audience in the way that it seems like our future is at risk. The cast and crew list, a staple in movie posters, is smaller than all other text but still legible.