Final Poster Idea

Our final poster idea; we changed the layout because our strongest design was the political one, with the union flag background and the "lies/truth" tagline, however, when seen without the other three posters, it does not effectively convey our genre, looking more like a political social realism drama than a soft sci-fi thriller.

We used the idea from our landscape poster, the two faces, two give the sense of the "mirror image"part of the narrative. This is a similar layout to the Equilibrium poster, which suggested the rivalry and shows it to be a character-focused film. We used monochrome photographs becase it directs the focus to the faces without drawing it away from the tagline and title. We added the black rectangles to their mouths because it shows the absence of freedom of speech whilst drawing on connotations of anonymity and news footage where eyes and faces are blacked out. We covered Jon's photo with TV static to implicate him in the shutting down of the news networks.

The background is an image of a staircase that Luke jumps down in the trailer; it gives the poster a very urban, "grungy" feel, inkeeping with our ideas from the Social Stage theory. Staircases are also a convention of thrillers, and the strange angle of the image invokes ideas of Escher's stairs, playing the psychological side of our narrative - that no one is winning, and the fight is just going round in circles. We kept it monochrome to stick to the colour scheme and so it would not detract from the photographs of Jon and Luke.

We changed our font from "Dink" to "SteelTongs" because, again, we felt Dink gave it too much a social realism feel and we wanted something crisper that would convey the political side, as well as the rebellious side. The font and the colour scheme of the tagline and title are very similar to those from the Tinker Tailor Solider Spy poster. The tagline is in the middle of the poster, separating the antagonist and protagonist, a metaphor for their different causes. We put the title in red so it completely stands out from the rest of the poster, as it sets the tone for the whole film, and as it joins their shoulders, so the feeling of Dysphoria is the one thing they have in common. Underneath the title we put the date - 21/12/2012 - the film is released; we chose this date for the connotations of the Mayan calender, when the world ends, suggesting the completely revolutionary nature of the narrative of the film. We removed anything separating the numbers, to give it the feel of a code, as with the Tinker Tailor Solider Spy website, the date of its release is the access code.