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Thursday, September 29, 2011

Equilibrium Poster Deconstruction


The first striking thing about the poster is that it is monochrome, reflecting the cold, emotionless society of Libria under Prozium. Having the stark contrast between the black and white also conveys the struggle between good and evil – rebellion and dictatorship – that is the climax of the film.
At the top of the poster are the names of the actors, in white capitals, in a futuristic-style font. The focus of the poster is the two figures, Christian Bale and Taye Diggs, whose poses are identical, again reflecting the lack of identity in the society of Libria. They both wear the military-style frock coats of the Clerics, are holding guns, and are standing in an A-frame aggressive stance, as if ready to fight. The contrast is turned up on their faces, leaving dark shadows for their eyes and highlighting their emotionless expressions.
Between them is the film tagline, written in the same futuristic font as the actor names, but in black, to stand out against the background of a grey city with white fireworks. The focus on the image of the actors suggests that the focus of the film is on the development of the characters, and having the city between them implies that they are both loyal to the city, but on different sides. The title is at the bottom in white in the futuristic font, followed by the credits and the release date.

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